LED industry many enterprises and collapse phenomenon, in order to cope with a rapidly changing market, many vendors are taking strategic adjustment measures such as changing or organization. The rise of Asia especially China factory to market fast changing, driven low lighting, for the industry brought significant impact and change.
LED lighting are promoting market growth with products for the mainstream
Storage in said Asian market price competition is fierce, to maintain rapid high-growth rate is extremely difficult, a conservative estimate 2014 global LED packaging market scale of about $14.6 billion, to 2018 the compound annual growth rate of only about 3.2%. Among them, the LED lighting applications for most commodities, revenue of about $2014 in 4.8 billion, compound annual growth rate of 12%, as the LED market key growth momentum.
Now LED lighting applications such as ball bubble lamp, lamp with light source products of the highest, in order to cope with demand, LED encapsulation type in power for the mainstream in the application. In view of the original focus on high power of Europe and the United States, is now actively seeking Asian manufacturers ODM or OEM trend, lighting market, the general situation is set manufacturer towards the low price of dispute solution development.
Those who LED specifications standardization scale production low low order market
With low lighting era, companies to launch a cheaper solution. Store in analyzing the reason of manufacturer can take low price including economies of scale production, full automatic production, as well as a new business model trend, the LED lighting product prices keep falling.
From the point of LED packaging components market, advanced lighting application for each product category, design different packaging to reach optimization effect; Low order application is the LED specification standardization development, attracting mainland China, Taiwan and Japan and South Korea followed suit, those who have a low order of market, which is the most popular with manufacturers in 2835 and 3030 specifications.
LED factory to focus on 3030, Taiwan, Japan and collocation of EMC support as the main application; 2835 main specifications for mainland China LED manufacturers, LED by component standardization and scale of low production cost, high cost performance. To compete with China 2835, 3030 from Taiwan factory will start another 1 W specification 0.5 W specifications, make the quantity to 3030 markets improve.
Automated production assembly cost fifty percent hit the market new business model
Another market trend to import full automatic production line. Since the second half of 2013, some began to import the automation production line, the assembly of mainland China companies can make the assembly cost by fifty percent. However, each LED ball bubble lamp or tube specifications, the solution is different to standardization, plus import automated production line needs huge funds, so it is difficult to quickly implement automation. Lighting industry supplied by evergrande, big shipment quantity more and more big, the cost is also increasingly lower.
Mainland China manufacturers for DiJiaHua era, actively promote many new business model, for example through pathway, e-commerce can solve the problem of LED lighting products price is too high. In addition, such as through mainland China series components suppliers, operating mode of group LED lighting alliance, in accordance with the specifications in cooperation quantity price, also can cause some damage to the market.
Pressure of rise of mainland China manufacturers, the LED industry faces a severe test. The next thing to get advantage in the price wars of the red sea, or looking for blue ocean into niche or emerging markets, are to be carefully considered and layout.
